Beyond the Follower Count

Join us for an engaging FragCon Talks session featuring Adam Khan of Dubai Fine Perfumes, exploring how today’s creator landscape is shifting beyond vanity metrics and large follower numbers. This conversation will uncover why authenticity, trust, niche expertise, audience connection, and genuine engagement can often create more meaningful impact for fragrance brands than reach alone. Discover how micro creators are helping brands build stronger communities, tell more credible stories, and influence purchasing decisions through personal, experience-driven content.